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Advanced Website Copywriting Course

An easy guide to SPECIALIZING in website copy writing.

Class Curriculum



Who is this course for?

If you're a DIY website owner, this course will teach you many things... but it focuses on copywriters (AKA, people who specifically write-stuff-for-businesses-in-exchange-for-money).

  • Generalists. Freelancers just starting out. Learning the ropes. Looking for your place. You'll take (almost) any writing job available because $$$. Yet, you still dedicate a large chunk of your time to job-hunting. Generalists are a dime a dozen. There's nothing wrong with this if you have the sense to treat every job as a learning experience, so you can eventually “grow up” and become…
  • Specialists. You’ve found your place. You’ve paid your dues as a generalist and have chosen which skills to focus on. You’re an expert in a specific type of service (like email marketing) or in a particular niche or industry (like health & fitness). Your hyper-focused skills and expertise make you a more valuable investment, you work-smarter-not-harder, and clients come to you!
  • Or, according to feedback, this course is also valuable for anybody who works with web development or website repair projects (including coders & designers) as it teaches more about the big picture so we can all work together to keep client bounce rates low and conversion rates high!

With that being said, this course is for copywriters who already know the "basics" about writing for the web. It is intended to expand upon what you already know and advance your skills.

What will you gain from this course?

This course will teach you how to specialize in website copywriting, which means you'll be able to make more money as a freelance writer and stop looking so hard for the next writing job. (Clients will come to you.)

If you already specialize in a niche, this course (and other focused learning experiences) will make your expertise all that more valuable to clients.

Let's be realistic though. Writing the copy for website development projects pays really well... but that's only a one-time job.

The real benefit is that website development is also the best time and opportunity to build a relationship with clients who often want to hire you on retainer for any additional freelance writing services you choose to offer. (SEO, blog/article management, email marketing, PPC ad management, sales funnels, etc.)

More importantly, you will build valuable relationships with related service providers (web developers, graphic designers, internet marketers) who will also want to continue working with you on future projects.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!



Your Instructor


Caryn Purdy
Caryn Purdy

From her home office in the Finger Lakes Region, Caryn is the owner of BAM! copywriting (Mon-Fri, 9AM-4PM), a consultant specializing in Branding, Advertising, and Marketing.

Outside of those working hours she is a happily-single mom, a mixed media art journalist, a kayaker, a geocacher, a volunteer, and many other things that make her a humble yet awesome person to know.